MASS SCALE Ticket touting is causing considerable harm to the British music scene, alongside causing concern to the gig culture community, according to a survey.
Commissioned by anti-touting campaigners, Fan Fair Alliance, the survey reported that 80% of Britons find that secondary ticketing is a ‘rip off’, and those who purchase them tend not to spend further on other live events as a result.
The survey also found that the majority of people asked supported the idea of precautionary measures being put in place to fight the issue.
Adam Webb, campaign manager for Fan Fair Alliance said: “It’s the scale of online ticket touting that’s the real issue, and the fact that it’s become endemic across live music. Each Friday we see the most high demand events targeted and high volumes of tickets moved straight into the secondary market by professional touts. It’s distorting the market and leaving music fans disaffected.
“If your core audience is disaffected and feels they’re being ripped off, then that’s potentially a nightmare for the long-term health of the business. On a more basic level, if a large segment of gig-goers are over spending on tickets then they’ll have less to spend on other shows, on recorded music and at venues.
“It’s undoubtedly damaging. It engenders a feeling of mistrust and of being ripped off. That’s no basis on which to build a music culture.
“Fan Fair wholeheartedly believes that fans should be able to resell a ticket – but at the price they paid for it, not as a means of making a quick buck and screwing over everyone else.”
eBay owned StubHub, is a ticket sales website allows users to buy and re-sell tickets online.
When asked about the survey, a spokesman told D&A: “Less than 1% of tickets for most events in the UK end up for resale on StubHub, and 40% of these tickets were sold at face value or below.
“The real problem is the lack of transparency in the primary market, with the distinct lack of tickets made available to the general public. We would like to see government bring forward rules where primary sellers have to list how many tickets they are actually listing for general public sale.”